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  • Sustainability Marketing : A Global Perspective
    Sustainability Marketing : A Global Perspective

    The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

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  • Corporations and Sustainability : The South Asian Perspective
    Corporations and Sustainability : The South Asian Perspective

    Corporations and Sustainability: The South Asian Perspective is a collection of contributions from leading academics and practitioners which provides an overview of the key challenges and opportunities related to sustainability in South Asia. The last two decades have seen rapid and often dramatic changes in the institutional, economic and ecological contexts in which firms operating in South Asian economies find themselves.South Asia is increasingly seen both as a driver of global economic growth as well as a barrier to sustainable development. The most significant driver of change in the region has been the economic liberalization attempts of national governments, resulting in easier and faster flows of information, labour and capital between these economies and the rest of the world.Consequently, global environmental and social concerns are increasingly driving governmental and corporate decision-making processes for firms operating in South Asia.In responding to these emerging challenges, firms have begun to re-evaluate and redesign their strategies, structures and processes as well as incorporate sustainability principles into their strategies.Corporations and Sustainability: The South Asian Perspective thus delivers an important perspective for researchers as well as students of master's-level courses on business and environment.It is particularly useful for those trying to understand the key sustainability challenges in the South Asian context as well some of the solutions emerging in the critical areas of heavy industry and also service sectors.

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  • Business Sustainability : Investor, Board, and Management Perspective
    Business Sustainability : Investor, Board, and Management Perspective

    This book examines the crucial role of investors both retail and institutional investors and interment managers, the corporate board of directors and management in collaborating to achieve financial ESP and nonfinancial ESG sustainability performance in creating shared value for all stakeholders.Business sustainability has become economic and strategic imperative with potential to create opportunities and risks for businesses.There have been considerable efforts by regulators and business organizations to encourage the board of directors and management to pursue profit-with-purpose goals in by focusing on long-term investment and integrating environmental, social and governance (ESG) sustainability into their strategic and investment decisions.The concept of impact investing, of focusing on the importance and relevance of corporate investment strategies in achieving financial economic sustainability performance (ESP) in creating returns on investment and in obtaining non-financial ESG sustainability performance of providing positive social and environment impacts, is gaining acceptance by retail and institutional investors.Positive effects on the environment and society cannot be achieved without allocating scarce resources that could otherwise be used to maximize firms' financial economic performance.The role of the board of directors is to oversee the managerial function of focusing on the long-term financial ESP and non-financial ESG sustainability performance, effectively communicating sustainability performance information to all stakeholders. This book examines the crucial role of investors both retail and institutional investors and interment managers, the corporate board of directors and management in collaborating to achieve financial ESP and nonfinancial ESG sustainability performance in creating shared value for all stakeholders.This book also highlights how people, business and resources collaborate in achieving sustainability performance of creating shared value for all stakeholders.Anyone who is involved with business sustainability and corporate governance will be interested in this book.

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  • Managing Diversity and Inclusion : An International Perspective
    Managing Diversity and Inclusion : An International Perspective

    Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context.It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity – not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management.

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  • Which perspective?

    The perspective that one chooses to adopt can greatly influence their understanding of a situation or issue. It can shape their beliefs, attitudes, and behaviors. By considering different perspectives, individuals can gain a more well-rounded view of a topic and make more informed decisions. It is important to be open to different perspectives in order to foster empathy, understanding, and collaboration.

  • Which writing perspective?

    The writing perspective refers to the point of view from which a story is told. It can be first person, where the narrator is a character in the story and uses "I" to tell the story. It can also be second person, where the narrator addresses the reader as "you," or third person, where the narrator is not a character in the story and uses "he," "she," or "they" to tell the story. The choice of writing perspective can greatly impact how the reader experiences and interprets the story.

  • From whose perspective?

    The perspective from which a story or situation is being told can greatly influence the way it is perceived. It is important to consider the perspective of the narrator or the person telling the story, as well as the perspectives of the different characters involved. Understanding the different viewpoints can provide a more comprehensive understanding of the situation and can help to uncover different layers of meaning and interpretation.

  • Is the cavalier perspective the same as the parallel perspective?

    No, the cavalier perspective and the parallel perspective are not the same. The cavalier perspective is a type of 3D drawing where the object is shown in its true size and shape, but the depth is not shown accurately. The parallel perspective, on the other hand, is a type of 3D drawing where the object is shown with accurate depth and proportions using parallel lines to create the illusion of depth. In summary, the cavalier perspective does not accurately represent depth, while the parallel perspective does.

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  • Managing Diversity and Inclusion : An International Perspective
    Managing Diversity and Inclusion : An International Perspective

    Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context.It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity – not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Strategizing for technoscientific innovation : An ecosystem perspective
    Strategizing for technoscientific innovation : An ecosystem perspective

    Examples of technoscientific innovation include advancements in biotechnology, advanced medical treatments involving gene and cell therapies, surgical robotics, nanotechnology, AI-based decision-making systems, the creation of innovative materials with unique properties, and sustainable renewable energy systems.These innovations have the potential to transform and disrupt industries, improve quality of life, and contribute to economic and societal progress.The purpose of this book is to guide the reader on how to create and capture value from technoscientific innovation, making extensive use of collaborative co-development deals.Based on the latest insights in managing technology ecosystems and business modelling, this book aims to map out the technology-based ecosystem, perform an economic power analysis of its agents, and develop a phased value creation and capture strategy to take the technoscientific innovation to market.This will form the basis for a discussion on strategically positioning the company in "pipeline" and "platform" technoscientific businesses, leveraging the firm's differentiating intellectual property (IP) and complementary assets positions.

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  • Purchasing and Supply Chain Management : A Sustainability Perspective
    Purchasing and Supply Chain Management : A Sustainability Perspective

    For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability.Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to explaining the basic principles and processes of both purchasing and supply chain management, the book evaluates how to develop strategic and sustainable purchasing and supply chain management.Our key message is that purchasing and supply chain management needs to focus on value creation rather than cost cutting.This requires the development of new purchasing and supply chain models that involve circular supply structures, supply chain transparency and collaboration with new stakeholders in traditional sourcing and supply chain settings. Aimed at students, educators and practitioners the book integrates sustainability into each chapter as a core element of purchasing and supply chain management.This second edition incorporates new examples and case studies from industry throughout, striking a balance between theoretical frameworks and guidelines for implementation in practice.

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  • Big Data for Urban Sustainability : A Human-Centered Perspective
    Big Data for Urban Sustainability : A Human-Centered Perspective

    This book presents a practical framework for the application of big data, cloud, and pervasive and complex systems to sustainable solutions for urban environmental challenges. It covers the technologies, potential, and possible and impact of big data on energy efficiency and the urban environment. The book first introduces key aspects of big data, cloud services, pervasive computing, and mobile technologies from a pragmatic design perspective, including sample open source firmware.Cloud services, mobile and embedded platforms, interfaces, operating system design methods, networking, and middleware are all considered.The authors then explore in detail the framework, design principles, architecture and key components of developing energy systems to support sustainable urban environments.The included case study provides a pathway to improve the eco-efficiency of urban transport, demonstrating how to design an energy efficient next generation urban navigation system by leveraging vast cloud data sets on user-behavior.Ultimately, this resource maps big data’s pivotal intersection with rapid global urbanization along the path to a sustainable future.

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  • What distinguishes the parallel perspective from the vanishing point perspective?

    The parallel perspective, also known as isometric perspective, does not use a vanishing point to create the illusion of depth. Instead, all lines remain parallel and do not converge towards a single point. This results in a more uniform and less realistic representation of space. In contrast, the vanishing point perspective uses a single vanishing point to create the illusion of depth and three-dimensional space, resulting in a more realistic and dynamic representation of objects and scenes.

  • What is the difference between central perspective and parallel perspective?

    Central perspective, also known as one-point perspective, is a type of linear perspective where all lines converge to a single vanishing point on the horizon. This creates the illusion of depth and distance in a two-dimensional drawing or painting. On the other hand, parallel perspective, also known as two-point perspective, involves two vanishing points on the horizon line, making it suitable for depicting objects from different angles or viewpoints. In parallel perspective, objects appear more realistic and three-dimensional compared to central perspective.

  • Is the internal perspective and the external perspective always distinguishable?

    The internal perspective and the external perspective are not always easily distinguishable. The internal perspective refers to an individual's thoughts, feelings, and experiences, while the external perspective refers to how others perceive and interpret the individual's behavior. However, these perspectives can often be intertwined, as an individual's internal experiences can influence their external behavior and how others perceive them. Additionally, individuals may not always be aware of their own internal perspective, making it difficult to separate from the external perspective. Therefore, while the two perspectives are distinct in theory, in practice they can be interconnected and challenging to differentiate.

  • How do interior perspective and exterior perspective tell a story?

    Interior perspective and exterior perspective both contribute to telling a story by providing different viewpoints and insights into a scene or setting. Interior perspective allows the viewer to see the world from the character's point of view, providing a more intimate and personal understanding of their experiences and emotions. On the other hand, exterior perspective offers a broader view of the environment and can reveal details and context that the character may not be aware of, adding depth and complexity to the story. Together, these perspectives work in tandem to create a multi-dimensional and immersive narrative that engages the audience on various levels.

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